BCCI Announces Campa, SBI Life, and ChatGPT as New Associate Partners, Deal Valued at Over 130 Crore

The Board of Control for Cricket in India has announced three major brands—Campa, SBI Life, and AI technology firm ChatGPT—as Associate Partners for India Home Cricket for a two-season period running through March 2028. The partnership commences with India's upcoming home series against the West Indies.

The three new deals hold a combined financial value of over ₹130 crore, representing a 44 percent increase compared to the previous cycle. This substantial increase highlights the growing commercial appeal and popularity of India's home cricket season. By bringing together leading brands across the beverage, life insurance, and artificial intelligence sectors under one umbrella, the cricket board has further expanded its commercial portfolio.

Commenting on the new partnership, BCCI President Mithun Manhas stated that India's home cricket season remains one of the most sought-after sporting properties in the country. He noted that the inclusion of Campa, SBI Life, and ChatGPT is a clear testament to the strength of Indian cricket's ecosystem, adding that the significant surge in deal value reflects the deep trust brands place in the BCCI.

BCCI Honorary Secretary Devajit Saikia called the 44 percent growth in partnership value a major achievement, demonstrating strong confidence in the BCCI and Team India. He expressed optimism that collaborating with these prominent brands from three distinct industries will further enrich the overall experience for cricket fans.